More brilliant marketing:
"You don't want to think about it. You want to set it, forget it, and then get a reminder when that special delivery is about to land."
"Flojuggler is for people who care about the women in their lives. It´s a fun and discreet way to handle a fact of life. Boyfriends, girlfriends, husbands, wives, and kids ALL track hella flos."
"Any address book can give you her phone number. Only Flojuggler lets you know when it's time to call."
Maybe it's satirical?
I love the lady they have on their homepage, at the back of the montage of people that, presumably, have had their lives bettered by this site.
I'm with you, lady.