From the Wikipedia article on Summum, a religion started in 1975
"According to its founder, over 250,000 people worldwide have "received" Summum instruction. As the organization does not keep formal membership records, this figure is based on the number of bottles of wine it has distributed."
What? Ok! Yeah! That, I can get behind. Also, they are fighting for their rights, according to this NYT article - and in Utah of all places (don't they know Santa Cruz exists?), so good for them. They are into meditation (something I support theoretically), booze (which I support wholeheartedly), and pyramids. Appealing, no? Did you know these guys existed?
Potentional problems: into mummification, totally wackadoo.