I really haven't been reading the NYT columnist pages long enough to know what each guy's shtick is, but I sure agree with Thomas Friedman here. From a talk he gave at Book Expo:
Friedman's presentation focused on reading aloud excerpts from his manuscript, but his more spontaneous moments were the most enjoyable. At one point he mocked the "phony revolution" of fake or easy "green" solutions: "Exxon is green... GM is green... Yeah. That's not a revolution friends, That's a party. We're having a green party. But it has nothing to do with a revolution. You'll know it's a revolution when somebody gets hurt. When companies have to change or die."